Locked identity system

xEvents Brand Identity

The selected M4 identity is an engineered system. Use the supplied source artwork unchanged; never redraw, crop, stretch, skew or alter its geometry.

M4 selected identity

Technical clarity with a refined production edge.

The selected system combines the split X, xEvents wordmark, controlled dividers and LAS VEGAS treatment. Use only the supplied source-locked compositions and preserve their exact geometry.

M4 selected compact xEvents identity with vertical divider and stacked Las Vegas treatment
Approved H0 screen-header derivativeApproved xEvents H0 screen-header derivative on a dark background

H0

Formal horizontal lockup

Use for formal brand presentation where the full horizontal LAS VEGAS treatment has enough clear space.

Geometry must not be altered.

Light backgroundH0 formal horizontal xEvents lockup on a light background
Dark backgroundH0 formal horizontal xEvents lockup on a dark background

V1

Secondary horizontal lockup

Use when the vertical divider and LAS VEGAS treatment best fit a wide interface or header composition.

Geometry must not be altered.

Light background — primaryV1 xEvents lockup with vertical divider on a light background
Dark background — reversedV1 xEvents reversed white lockup with vertical divider and single-line LAS VEGAS on a dark background

New reversed variants — ready for review. Use primary on light surfaces and reversed on dark surfaces; preserve artwork, proportions and clear space.

V2

Compact lockup

Use the compact lockup for equipment labels, narrow layouts and placements where the stacked LAS VEGAS treatment fits more naturally than a wide descriptor line.

Use this exact locked source. Geometry and proportions must not be altered.

Light background — primaryV2 compact xEvents lockup on a light background
Dark background — reversedV2 xEvents reversed white lockup with vertical divider and stacked LAS VEGAS on a dark background

New reversed variants — ready for review. Use primary on light surfaces and reversed on dark surfaces; preserve artwork, proportions and clear space.

Standalone X

Compact brand mark

Use only the exact standalone artwork for avatars, favicons and restrained brand accents.

Geometry must not be altered.

Light backgroundStandalone xEvents X on a light background
Dark backgroundStandalone xEvents X on a dark background

Identity system

Designed to remain clean, restrained and production-ready.

Colors

Berkeley Blue#003399
Vista Blue#81A4CD
Silver#C0C0C0
White#FFFFFF
Functional Ink#080D18

Typography

Manrope
Brand voice / headings
Inter
Body / information / UI

Visual direction

  • Premium Engineered — primary
  • Architectural Premium — supporting
  • Clean Creative Technology — supporting
  • Refined-neutral with a strong technical edge
  • Timeless, engineered and production-friendly

Avoid playful, crypto-like, Vegas-touristy, busy or overly soft treatment.